Introductory courses, including:

  • Health Travel: Process Improvement in Hospital with IPD and by IPD, Medical Tourism, Curative or Therapeutic Tourism, Preventive or Wellness Tourism, …
  • Communication Skills for Healthcare Providers: Standard Workflow in Health Tourism, Importance of Communication, Communication skills, …
  • An Overview of Legal Issues Related to International Health Services:  Infringement, Disciplinary, Responsibility, Patients’ Right, Imposing Unnecessary Expenses, … 
  • Customer Relationship Management (CRM) In Modern Health Care Deliver: Definition of CRM, Importance of CRM to General Managers, Statistics, Industry Leaders, Medical Tourism Drivers, …
  • Facilities for Patients and their Companion: Pre-Travel, Service Delivery, Post-Trave, Auxiliary Services, …


Advanced courses, including:

  • Introduction to Market and Marketing in Medical Tourism: Basic Assumption in Economics, Competitive Markets, Markets and Sub-Markets, Health Systems and Transactions, …
  • Health Tourism and Opportunities: Medical Tourism, Natural Curative Tourism, Health Market, Internationalization, Wellness Tourism, …
  • Health Tourism and Opportunities: The Role of Customers in Marketing, Factors affecting Customers’ Behavior, Cultural Factors, Social Factors, …
  • Loyalty in Health Tourism: Relationship Marketing: Retention Strategies, Loyalty Programs, Benefits of Relationship, Marketing, …
  • Hospital Accreditation and Health Tourism: Accreditation, Characteristics and Benefits of Accreditation, Standards of Excellence, Quality Dimensions, …
  • Branding: Branding Concepts and Strategies in International Health Services: Commitment, Types of Branding, Branding Process, Branding Management, …
  • Marketing Strategies: Components of Strategic Planning, GE Matrix, Developing Corporate, Marketing Strategies, Total Quality Management, …
  • Need and Demand in Marketing: Production vs. Marketing, Types of Utility, Segmentation and Target Marketing, …
  • Digital Marketing in Health Tourism: Marketing Mixes, Digital Marketing, Functionality of Medical Tourism Websites, Assessment, …

 



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